Why women-led businesses outperform their peers

Article and photo from Valerie Plame Wilson, HuffPost, Why Women-Led Businesses Outperform Their Peers

Over the years, from serving in the CIA to sitting on non-profit boards, I have observed first-hand what the addition of even one woman to a meeting or to a decision-making body can do. Put simply, in very many instances, group dynamics improve markedly. Competition gives way to cooperation. A set of individuals, each vying for attention and dominance, becomes a genuinely collaborative team with shared objectives and mutual trust. And that trust powers the better performance of the group.

Why? Because, as has been well documented, women typically work differently than men in how they problem-solve and build relationships. 

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